GeoffreyShilling.com

Back in March 2009 a trio of MySpace execs -COO Amit Kapur, SVP Steve Pearman and SVP Jim Benedetto – left to begin working on a new startup.

In May we learned that the company, then called Blue Rover Labs, had raised $10 million in funding. We also heard well a few details about what the startup might be about:

Today the company, now called Gravity, is launching into private beta. At a high level Gravity is an evolution on forums (vBulletin, phpDB, etc.) and groups (Yahoo Groups, Google Groups, etc.) services, which haven’t evolved much over the last decade.